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The New 7Ps of Best Practice Customer Services. Are you following them?

If you claim to be customer centric are you sure you’re walking and not just talking the talk of true customer service? Last year I was prompted to question this of the Swiss cable company Cablecom....

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The New Challenge of Marketing: Customer Satisfaction is Not Enough!

We all know how extremely demanding consumers have become in recent years. Constant innovation and novelty has made us all more impatient and critical. We want things better, faster and sometimes...

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